AI UGC Engine

What it is

A fully automated content production engine that generates 550+ AI short-form videos per day for TikTok, Instagram Reels, and YouTube Shorts. Each video is scored by a WinnerScore formula that evaluates hooks, CTAs, and archetypes — and the system uses those scores to improve the next batch.

The economics: $1/video. At scale, equivalent to $22K–$44K/day in Meta ad spend.

How it works

Videos are generated via Higgsfield CLI, orchestrated in a TypeScript ESM monorepo. Apify handles research and intel ingestion (trending sounds, winning hooks, competitor analysis). Telegram is the control surface — approve, reject, and monitor runs from your phone. Claude scores output and feeds learnings back into the next generation cycle.

The self-improving loop

Every video gets a WinnerScore based on engagement signals. High-performers get dissected: hook structure, CTA placement, visual archetype, pacing. Those patterns get injected back into the next generation prompt — so the engine gets better with every run.

Current status

Active development (May 2026). Monorepo scaffold, type system, and core pipeline in progress.

Stack

TypeScript ESM monorepo, Higgsfield CLI, Apify, Telegram Bot API, Claude API.