What it is

Broken by Default is a newsletter for indie hackers who ship fast and market slow. Every Tuesday, I tear down one broken indie SaaS landing page (or launch, or profile) and give you the specific fix — the kind you can paste into your site before lunch.

Not a news roundup. Not "7 tools for X." One idea, one fix, 300–500 words.

Format

Four rotating pillars:

Tear-Down — I audit a real indie SaaS publicly
Framework — one tight tool you can use immediately
Hot Take — a counterintuitive opinion pushing against founder-Twitter consensus
Reader Audit — a subscriber submits, I roast it in public

Why I'm building it

I'm building MarketMyApp and Helpmarq — both tools for indie founders who struggle with marketing. The newsletter is the content loop that feeds them. Real audit data from real products, turned into weekly issues that drive back to the products.

Current status

Running. Two issues out, list on EmailOctopus, signup wired straight into the site. Strategy locked, content pillars defined, issues drafted ahead. Read them in writing.